High-impact consulting and actionable market insights for pharmaceutical and medical device companies and investors by Melissa Holloway

Experience and expertise

Over 15 years of industry experience

Over 15 years of industry experience

Diabetes business support

  • Market insights: UK and Europe emphasis

  • Workshops

  • Market research discussion guide development

  • Opinion leader identification and advisory board materials

  • Training on diabetes and diabetes technology

M Holloway Ltd logo

M Holloway Ltd logo

Advertising and promotion

  • 9+ years of professional medical copywriting experience, freelance since 2014 (M Holloway Ltd)

  • Scientific storytelling based on clinical data and market insights

  • Refining briefs to advertising agencies

  • Reviewing and critiquing promotional materials

Latest research

Latest research

Publications and research

  • Research papers

  • White papers

  • Expert patient narratives

  • Please get in touch to discuss collaborating on a project

In addition to over 15 years of healthcare industry experience, I have lived with type 1 diabetes since 1994 (insulin pump since 1996, continuous glucose monitoring since 2006). I served as Chief Adviser to INPUT Patient Advocacy, the UK charity supporting patient access to diabetes technology, until its merger with JDRF UK in October 2018 and continue to handle enquiries about access to diabetes technology in the UK. I also volunteer for the JDRF Online Diabetes Support Team. See Media for more on what I am up to within and outside of diabetes.


Selected publications




Is Continuous Glucose Monitoring Underappreciated in the UK? European Endocrinology, September 2017

Living with diabetes in London: the patient experience. Diabet Med 2016; 33 (Suppl 1): 5-196, P492

Real-time continuous glucose monitoring in type 1 diabetes: a qualitative framework analysis of patient narratives, Diabetes Care, April 2015

AADE white papers


Continuous Glucose Monitoring Summit: white paper, American Association of Diabetes Educators, June 2015

Insulin Pump Therapy: best practices in choosing and using infusion devices, American Association of Diabetes Educators, November 2011

Insulin Pump Therapy: guidelines for successful outcomes, American Association of Diabetes Educators, March 2009

Expert patient perspectives

A user perspective on Continuous Subcutaneous Insulin Infusion (CSII) therapy, The British Journal of Diabetes & Vascular Disease, March 2004

It’s Not a Beeper, It’s My Insulin Pump, Medscape Diabetes & Endocrinology, July 2003


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